Variant
A product variant is a specific configuration of a base product — like a particular size or frame color — each identified by its own SKU.
A variant is a purchasable configuration of a base product. A single "Framed Print" product might have variants like "18x24 in Matte Black Frame" or "24x36 in Natural Oak Frame." Each variant has its own SKU, price, and inventory.
Variants matter for e-commerce UX: how the customer selects size, frame, and finish on a product page is directly shaped by the variant structure. Well-designed variant pickers make selection fast; badly designed ones cause abandoned carts.
For print-on-demand, variants are typically generated rather than pre-stocked — each variant represents a production configuration rather than a physical item on a shelf.
Related terms
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