Clearpath Labs
Clearpath's Custom Onboarding Gifts
Every new hire at a 180-person SaaS company receives a custom portrait on their start date.
“We replaced our swag box with a Portraits gift and every single new hire has mentioned it unprompted in their first month. Our recruiters now bring it up on offer calls. It's become part of the brand.”
Challenge
Clearpath wanted a memorable first-day gift that wasn't a laptop sticker, wasn't branded apparel, and scaled to roughly 12 new hires a month. Standard 'corporate art' options either felt generic or were prohibitively expensive per unit.
Approach
We built a small private portal inside the Clearpath HR stack so people-ops could trigger a portrait order with a single form. New hires submit a photo during onboarding; the portrait ships to their home before day 30. Style preset is fixed to match Clearpath's brand palette.
Outcome
Nine months in, Clearpath has sent 112 portraits. Employee referral rates on the recruiting team are up 34% quarter-over-quarter — the gift is now regularly cited in referral stories. Unit economics work at their scale.
Have a project like this?
We love working on runs, gift programs, and commissioned sets. Get in touch — we'll reply the same day.
Email hello@portraits.com